Job Title: Senior Sales Executive (Accounting SAAS)
Location: Hybrid (London-based)
Salary: £50,000 - £65,000 – Double OTE
About the Company
Our client is a pioneering SaaS provider within the productivity and tax management space, delivering specialised tools that enable accountancy firms to streamline processes through real-time data from HMRC and integrated software like Xero. Serving mid-sized accountancy practices, they are known for their cutting-edge solutions and growing impact in the industry.
This role represents a unique opportunity to join a fast-paced, ambitious team driving substantial value for tax professionals and their clients.
Job Summary
The Senior Sales Executive will play a pivotal role in driving sales to accounting firms, with a specific focus on mid-sized practices across the UK. This position is suited to a highly driven, results-oriented individual with a strong track record in direct sales within the accountancy market. The ideal candidate should possess a proactive approach, adept at managing complex sales cycles and building long-term relationships with accountants.
Senior Sales Executive (Accounting SAAS) - Key Responsibilities
Develop and execute a targeted sales strategy to grow revenue from mid-sized accountancy firms across London.
Actively engage with prospective clients, presenting tailored SaaS solutions that address specific industry pain points, particularly around tax management and productivity.
Partner closely with the marketing team to ensure alignment on campaigns and messaging that resonates with accountancy firms.
Conduct in-depth market research to identify and prioritise leads, working through an extensive network of potential partners.
Foster strong relationships with key decision-makers within firms, becoming a trusted advisor and securing long-term contracts.
Collaborate with the product team to provide feedback on market demands, contributing to future product enhancements.
Senior Sales Executive (Accounting SAAS) - Qualifications & Experience
Proven experience in a similar sales role within the SaaS, fintech, or accounting software sector.
Demonstrated success selling directly to accountancy firms, with a deep understanding of the unique challenges and priorities within this market.
Track record of achieving or exceeding sales targets, ideally managing a book of business of around £500,000+ annually.
Knowledge of accountancy software platforms (e.g., Xero, Intuit) and an understanding of HMRC’s digital tax infrastructure.
Strong interpersonal skills with an assertive, results-oriented approach to relationship building.
Comfortable working in a dynamic, growth-focused environment with high expectations for performance and accountability.