Role: Head of Marketing (Accounting SaaS)
Location: Hybrid in London
Salary: £75,000 - £90,000
Company: Accounting & SaaS provider focused on mid-to-enterprise clients across various sectors, specialising in solutions for the CFO's office
An innovative provider of accounting and SaaS solutions tailored to mid-to-enterprise clients across various industries, this company is in a scale-up phase and seeks a proactive, growth-oriented marketing leader. The ideal candidate will be eager to drive brand awareness, lead generation, and client engagement while helping shape the marketing direction in a dynamic environment. With a strong focus on solutions that support CFOs and finance teams, this organisation is committed to delivering tools that enhance financial management, streamline operations, and provide valuable insights for strategic decision-making.
The Head of Marketing will play a pivotal role in defining and executing a marketing strategy that resonates with a mid-to-enterprise audience. Reporting to senior leadership and working alongside key stakeholders, this individual will bring both strategic vision and hands-on execution to elevate the brand and contribute to the company’s growth trajectory.
Head of Marketing (Accounting SaaS) - Key Responsibilities:
Develop and implement integrated marketing strategies that drive lead generation, client acquisition, and retention across a range of channels.
Refine the brand's positioning and messaging, ensuring clear, targeted communications that resonate with CFOs and finance professionals.
Oversee digital marketing and content efforts, leading SEO initiatives, content production, and paid media to boost brand presence and web traffic.
Collaborate with product teams to launch and promote solutions tailored to finance functions in mid-to-enterprise organisations.
Lead, develop, and inspire a high-performing marketing team, fostering an environment focused on innovation, accountability, and results.
Set and analyse marketing KPIs, monitor metrics, and report on campaign performance to senior management.
Build and oversee a partnership strategy, fostering relationships with key partners to expand the company’s market reach and customer base.
Ensure accuracy, compliance, and professionalism across all marketing communications and materials.
Head of Marketing (Accounting SaaS) - Qualifications:
6+ years of marketing experience within the Accounting SaaS sector, ideally with exposure to accounting or finance technology solutions.
A proven track record of successfully designing and executing marketing strategies that drive growth in mid-to-enterprise B2B markets.
Strong understanding of the needs of finance professionals, including CFOs and finance departments, particularly in mid and large-scale organisations.
Proficiency in digital marketing channels (SEO, PPC, content marketing), CRM systems, and analytics tools.
Demonstrated ability to work at both strategic and practical levels, with a strong capacity for creating in-house campaigns and leading teams.
Excellent leadership, communication, and presentation skills.
Strong decision-making abilities with meticulous attention to data, metrics, and reporting.